Senior-Level Executives Take Job Search to a New Level
On the street “guerilla marketing” tactics differentiate wewantworkboston.com
Boston, Mass.—January 10, 2003— WeWantWork-Boston, a membership
group of 40 innovative, entrepreneurial job seekers, today announced the launch
of its Web site, www.WeWantWorkBoston.Com.
Comprised solely of pre-qualified, senior-level professionals, the group develops
innovative approaches to crack the job market.
“Given today’s tough economy, executives need to find ways to stand out in the crowd,” said Lois
Racich, co-founder of the group, and an IT manager laid off when her company
was purchased by a German firm. WeWantWorkBoston.Com members create opportunities to differentiate
themselves in the job market and gain higher visibility with potential
employers in the greater Boston area.
The project is modeled after a similar group in New York,
which garnered national publicity, and
achieved an outstanding record of success with over 10% of members returned to
work in the first 3 months.
Job-search tactics include special networking events for executives, human resource
professionals, and hiring managers in the greater Boston
area, direct e-mail campaigns from members to their employed colleagues, and
guerilla marketing tactics on the street with poster boards and flyers to
promote events and to drive potential employers to the Website.
‘Find Talented People – Fast!’ is the slogan for
wewantworkboston.com, underscoring the benefit the group has for potential
employers to look first at the group for quality talent.
Members represent a variety of functional and
industry backgrounds, with expertise in information technology, corporate
communications, web design, organizational development, finance, public
relations, marketing, business development, human resources, and sales.
“Together, our group has the expertise to run a global company,” said Racich. Members have
experience in biotech, financial services, telecommunications, research,
high-tech, software development, education, healthcare, retail, manufacturing,
transportation and other Fortune 500 companies and global businesses. All are
senior-level professionals with over 10 years
experience. Most have advanced certifications and degrees, and have served in
executive positions with leading companies.
“Our members have proven track records of success in their previous companies, with
the talent and drive to contribute to the future success of leading
organizations in the New England area. Our goal is to see all of our
members return to full-time work in their chosen field,” said Racich. “Given
the precedent set in New York and potentially other cities in the future, we know
we will be successful.”
For additional information please visit our Web site at www.WeWantWorkBoston.Com.
WeWantWorkBoston.Com is a group of senior-level entrepreneurial job-seekers who, through innovative and creative marketing tactics, are working to differentiate themselves from the thousands of people in the job market today. Members are experienced contributors from a variety of professions, and all have demonstrated track records of success.
WeWantWorkBoston.com hosts events in the greater Boston area targeting executives and hiring managers in quality companies to consider members for their teams. Members are the type of creative, proactive employees who have the initiative to take an organization to new levels.
